Revenue Intensity and Organisational Sustainability at WWF Kenya

his paper examined the relationship between revenue intensity and organisational sustainability at the World Wide Fund for Nature Kenya (WWF Kenya). Revenue intensity was considered in terms of reliance on a small number of major donors, restricted funding, foreign funding, limited domestic sources, and exposure to the loss of a major donor. The study was anchored in Resource Dependence Theory and used a descriptive and explanatory case-study design. The target population comprised 60 WWF Kenya staff members involved in management, programme delivery, finance, monitoring and evaluation, and project coordination.