‘ … For them it’s a sign of respect’: examining mothers’ adjustment strategies using communication accommodation theory

We used Communication Accommodation Theory (CAT) to examine how mothers use communication accommodation behaviours to adjust social distance, manage relational expectations, and assert agency within familial and social contexts. Our study contributes to existing CAT research by offering theoretically grounded explanations of how CAT operates in understudied African contexts and by engaging the African Communication Accommodation Paradigm as a paradigmatic extension of CAT. We discussed how accommodative norms, power that (re)produce these norms, (non)accommodative behaviours shape cognitions, and adjustment behaviours among mothers living in West Africa.

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Publication Details

Journal
Language and Intercultural Communication
Published
2026-10-29
DOI
https://doi.org/10.1080/14708477.2026.2744658
Primary Topic
Language, Discourse, Communication Strategies
Type
article
Field-Weighted Citation Impact
0.00
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article

‘ … For them it’s a sign of respect’: examining mothers’ adjustment strategies using communication accommodation theory

Shatakshi Semwal, Angela M. Hosek, Ifeoluwatobi Abiodun Odunsi
Language and Intercultural Communication
Language, Discourse, Communication Strategies
article

‘ … For them it’s a sign of respect’: examining mothers’ adjustment strategies using communication accommodation theory

Shatakshi Semwal, Angela M. Hosek, Ifeoluwatobi Abiodun Odunsi
article en

Abstract

We used Communication Accommodation Theory (CAT) to examine how mothers use communication accommodation behaviours to adjust social distance, manage relational expectations, and assert agency within familial and social contexts. Our study contributes to existing CAT research by offering theoretically grounded explanations of how CAT operates in understudied African contexts and by engaging the African Communication Accommodation Paradigm as a paradigmatic extension of CAT. We discussed how accommodative norms, power that (re)produce these norms, (non)accommodative behaviours shape cognitions, and adjustment behaviours among mothers living in West Africa.

Language and Intercultural Communication
Ohio University (US), University of Tampa (US)
Openalex Percentile: Top 3%
Language, Discourse, Communication Strategies
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‘ … For them it’s a sign of respect’: examining mothers’ adjustment strategies using communication accommodation theory — Shatakshi Semwal, Angela M. Hosek, et al. · Language and Intercultural Communication (2026) | TGRS Research Map | TGRS