The Communication Practice as a Right in Brazil: Resistance to Mercantilization/Existence in People’s Lives and Territories by Means of Socioenvironmental Educommunication

This article describes how socioenvironmental educommunication has consolidated in Brazil as a Latin American practice and epistemology that asserts communication as a human right and as a resistance instrument against mercantilization of lives and territories. With Freirian fundamental argument, Martín-Barbero's mediations and Kaplún's Communicative Pedagogy as a starting point, it is shown that educommunication strengthens dialogical, critical and collective practices. Based on 203 initiatives mapped by the Educom&Clima project, this manuscript evidences how civil society organizations, schools and social movements mobilize edu-communicative strategies to face the climate emergency, although topics such as climate justice and environmental racism are still less addressed. In addition, data from the research study entitled “The Oiá WAR: Communication, Women and Energy Transition” reveal resistance on the part of Sertanejo women, highlighting edu-communicative practices that denounce the impacts exerted by Green Neocolonialism on the energy transition and announce the value of the ancestral wisdom that sustains the threatened territories.

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Publication Details

Journal
Environmental Communication
Published
2026-10-29
DOI
https://doi.org/10.1080/17524032.2026.2750904
Primary Topic
Media, Communication, and Education
Type
article
Field-Weighted Citation Impact
0.00

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article

The Communication Practice as a Right in Brazil: Resistance to Mercantilization/Existence in People’s Lives and Territories by Means of Socioenvironmental Educommunication

Thaís Brianezi, Gislene Moreira
2 links
Environmental Communication
Media, Communication, and Education
article

The Communication Practice as a Right in Brazil: Resistance to Mercantilization/Existence in People’s Lives and Territories by Means of Socioenvironmental Educommunication

Thaís Brianezi, Gislene Moreira
article en

Abstract

This article describes how socioenvironmental educommunication has consolidated in Brazil as a Latin American practice and epistemology that asserts communication as a human right and as a resistance instrument against mercantilization of lives and territories. With Freirian fundamental argument, Martín-Barbero's mediations and Kaplún's Communicative Pedagogy as a starting point, it is shown that educommunication strengthens dialogical, critical and collective practices. Based on 203 initiatives mapped by the Educom&Clima project, this manuscript evidences how civil society organizations, schools and social movements mobilize edu-communicative strategies to face the climate emergency, although topics such as climate justice and environmental racism are still less addressed. In addition, data from the research study entitled “The Oiá WAR: Communication, Women and Energy Transition” reveal resistance on the part of Sertanejo women, highlighting edu-communicative practices that denounce the impacts exerted by Green Neocolonialism on the energy transition and announce the value of the ancestral wisdom that sustains the threatened territories.

Environmental Communication
Universidade do Estado da Bahia (BR), Universidade de São Paulo (BR), Escola de Comunicações e Artes da Universidade de São Paulo (BR)
Fundação de Amparo à Pesquisa do Estado de São Paulo
Openalex Percentile: Top 6%
Media, Communication, and Education
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