Safe, Fluent, and Culturally Thin: Generative AI as a Medium of Postcolonial Visibility Across the Lusophone World

Large language models can generate fluent text in many languages, but fluency reveals little about how well they distinguish the cultural worlds that share a language. This article asks what kinds of cultural differences GPT-4o makes visible across eight Lusophone countries and whether greater visibility also produces culturally grounded representation. The study compares 1680 cross-cultural jokes generated under a safety-oriented prompt and a specificity-seeking prompt across 56 directed country pairings. Explicit cultural marking rose from 20.0% to 64.3% and increased in 54 pairings, showing that target visibility is strongly prompt-sensitive. The added markers were generally accurate, although unevenly distributed and often drawn from a limited repertoire of recognizable signs. No joke contained a recoverable source-country voice, while historical relations and culturally situated perspectives remained rare. Greater cultural marking did not bring greater semantic repetition: visibly marked outputs were no more repetitive in meaning. Prompting therefore made targets more recognizable without recovering a culturally situated speaking position. Histories and relations connecting the Lusophone countries largely remained outside the generated humor.

Authors

Institutions

Publication Details

Journal
Emerging Media
Published
2026-10-29
DOI
https://doi.org/10.1177/27523543261499832
Primary Topic
Ethics and Social Impacts of AI
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Safe, Fluent, and Culturally Thin: Generative AI as a Medium of Postcolonial Visibility Across the Lusophone World

Zhou Mengyuan, CAO Xuenan
5 links
Emerging Media
Ethics and Social Impacts of AI
article

Safe, Fluent, and Culturally Thin: Generative AI as a Medium of Postcolonial Visibility Across the Lusophone World

Zhou Mengyuan, CAO Xuenan
article en

Abstract

Large language models can generate fluent text in many languages, but fluency reveals little about how well they distinguish the cultural worlds that share a language. This article asks what kinds of cultural differences GPT-4o makes visible across eight Lusophone countries and whether greater visibility also produces culturally grounded representation. The study compares 1680 cross-cultural jokes generated under a safety-oriented prompt and a specificity-seeking prompt across 56 directed country pairings. Explicit cultural marking rose from 20.0% to 64.3% and increased in 54 pairings, showing that target visibility is strongly prompt-sensitive. The added markers were generally accurate, although unevenly distributed and often drawn from a limited repertoire of recognizable signs. No joke contained a recoverable source-country voice, while historical relations and culturally situated perspectives remained rare. Greater cultural marking did not bring greater semantic repetition: visibly marked outputs were no more repetitive in meaning. Prompting therefore made targets more recognizable without recovering a culturally situated speaking position. Histories and relations connecting the Lusophone countries largely remained outside the generated humor.

Emerging Media
Chinese University of Hong Kong (HK), Northwestern Polytechnic University (US)
Openalex Percentile: Top 8%
Ethics and Social Impacts of AI
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Laika access coming soon
Safe, Fluent, and Culturally Thin: Generative AI as a Medium of Postcolonial Visibility Across the Lusophone World — Zhou Mengyuan, CAO Xuenan · Emerging Media (2026) | TGRS Research Map | TGRS