Stereotypes of Female Beauty: a Sociological Analysis

In modern society, a woman's appearance has become a central asset in her image, highly visualized by the media and digital technologies. At all times and in all countries, women's appearance has been given special importance. This article presents an analysis of the perception of beauty in Ancient Egypt, Ancient Greece, the Middle Ages, the Renaissance, the Modern Age, and the 19th, 20th, and 21st centuries. It analyzes the results of a sociological study aimed at analyzing stereotypes of female beauty held by young people. The study addressed the following objectives: examining men's perceptions of a beautiful woman's appearance, their attitudes toward beauty standards, and the need for change. The influence of public opinion and social media on views on female attractiveness standards is revealed. Opinions on bullying based on appearance and its impact on women's behavior are examined. The main stereotypes of female attractiveness in social, professional, friendly, and family relationships are characterized. The practical significance of the study's results lies in the potential for a deeper understanding of female attractiveness standards, the promotion of a more realistic image of women in the media, and an understanding of the influence of appearance as social capital in various spheres of modern society.