THE IMPACT OF FILM-INDUCED TOURISM ON ECONOMIC DEVELOPMENT: ASSESSING THE EFFECT OF FILMS ON TOURIST FLOWS AND TOURISM REVENUES

This article examines the impact of film-induced tourism on economic development and explores the role of films in shaping tourist flows and tourism revenues. It analyzes the attractiveness of destinations portrayed in films, the formation of travel motivation, and changes in tourist demand. Particular attention is paid to the influence of film-induced tourism on regional economic activity and the development of tourism-related services, including accommodation, food services, transportation, and other associated sectors. The study also examines the economic mechanisms through which films contribute to the image and brand value of tourist destinations. The findings indicate that the integration of the film industry and tourism can serve as an important factor in increasing the tourism attractiveness of destinations, stimulating tourist flows, and expanding tourism revenues. The article also develops practical recommendations for promoting film-induced tourism and utilizing it as a tool for stimulating regional economic growth.