MODEL ORGANIZATIONAL CITIZENSHIP BEHAVIOR DALAM MEMEDIASI PENGARUH KEPEMIMPINAN DIGITAL DAN PSYCHOLOGICAL EMPOWERMENT TERHADAP KINERJA PEGAWAI

Employee performance in local government organizations needs to be supported by technology-oriented leadership and psychological empowerment that encourage contributions beyond formal job responsibilities. This study aims to analyze the effects of Digital Leadership and Psychological Empowerment on employee performance, both directly and indirectly through Organizational Citizenship Behavior (OCB) as a mediating variable. An explanatory quantitative approach was employed at the Department of Manpower and Transmigration of Penukal Abab Lematang Ilir Regency. The sample consisted of 68 employees selected using a total sampling technique. Data were collected through Likert-scale questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 3. The results indicate that Digital Leadership and Psychological Empowerment have positive and significant effects on both OCB and employee performance. OCB also has a positive and significant effect on employee performance and mediates the effects of both independent variables on performance. These findings highlight the importance of strengthening digital leadership, psychological empowerment, and voluntary workplace behavior as complementary strategies for improving employee performance in local government organizations. The study provides empirical insights into the behavioral mechanisms linking leadership and employee empowerment with organizational performance. ABSTRAK Kinerja pegawai pada organisasi pemerintah daerah perlu didukung oleh kepemimpinan yang adaptif terhadap perkembangan teknologi dan pemberdayaan psikologis yang mendorong kontribusi pegawai di luar tugas formal. Penelitian ini bertujuan menganalisis pengaruh Digital Leadership dan Psychological Empowerment terhadap kinerja pegawai, baik secara langsung maupun melalui Organizational Citizenship Behavior (OCB) sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori pada Dinas Ketenagakerjaan dan Transmigrasi Kabupaten Penukal Abab Lematang Ilir. Sampel penelitian berjumlah 68 pegawai yang ditentukan melalui teknik total sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) berbantuan SmartPLS 3. Hasil penelitian menunjukkan bahwa Digital Leadership dan Psychological Empowerment berpengaruh positif dan signifikan terhadap OCB maupun kinerja pegawai. OCB juga berpengaruh positif dan signifikan terhadap kinerja pegawai serta memediasi pengaruh kedua variabel independen terhadap kinerja. Temuan ini menegaskan pentingnya penguatan kepemimpinan digital, pemberdayaan psikologis, dan perilaku kerja sukarela sebagai bagian dari strategi peningkatan kinerja pegawai pada organisasi pemerintah daerah.