AI-Based Detection of Dark Patterns in Web Interfaces

Abstract - Dark patterns are deceptive interface designs that influence users to make decisions they may not otherwise choose, such as accepting unwanted tracking, purchasing additional products, or facing difficulties while cancelling subscriptions. Traditional manual auditing and single-technique detection methods may fail to identify deceptive cues distributed across webpage text, visual layouts, and interaction context. Artificial Intelligence (AI) offers potential solutions through Machine Learning (ML), Natural Language Processing (NLP), Computer Vision (CV), and multimodal analysis. This paper reviews selected research on AI-based dark pattern detection and the susceptibility of Large Language Model (LLM)-based web agents to deceptive interfaces. Based on these research directions, a conceptual framework is proposed that combines webpage data collection, feature extraction, textual and visual analysis, pattern classification, explanation generation, and human review. Existing approaches are compared, and challenges related to dataset quality, generalisation, false predictions, explainability, and computational cost are discussed. The proposed framework is conceptual and has not been implemented or experimentally validated. Future work should evaluate its effectiveness using diverse datasets and reproducible experiments.Key Words: Dark Patterns, Artificial Intelligence, Machine Learning, Natural Language Processing, Computer Vision, Multimodal AI, Explainable AI, Web Agent

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-10-28
DOI
https://doi.org/10.5281/zenodo.23736302
Primary Topic
Innovative Human-Technology Interaction
Type
preprint
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preprint

AI-Based Detection of Dark Patterns in Web Interfaces

Diksha Pawar
2 links
Zenodo (CERN European Organization for Nuclear Research)
Innovative Human-Technology Interaction
preprint

AI-Based Detection of Dark Patterns in Web Interfaces

Diksha Pawar
preprint en

Abstract

Abstract - Dark patterns are deceptive interface designs that influence users to make decisions they may not otherwise choose, such as accepting unwanted tracking, purchasing additional products, or facing difficulties while cancelling subscriptions. Traditional manual auditing and single-technique detection methods may fail to identify deceptive cues distributed across webpage text, visual layouts, and interaction context. Artificial Intelligence (AI) offers potential solutions through Machine Learning (ML), Natural Language Processing (NLP), Computer Vision (CV), and multimodal analysis. This paper reviews selected research on AI-based dark pattern detection and the susceptibility of Large Language Model (LLM)-based web agents to deceptive interfaces. Based on these research directions, a conceptual framework is proposed that combines webpage data collection, feature extraction, textual and visual analysis, pattern classification, explanation generation, and human review. Existing approaches are compared, and challenges related to dataset quality, generalisation, false predictions, explainability, and computational cost are discussed. The proposed framework is conceptual and has not been implemented or experimentally validated. Future work should evaluate its effectiveness using diverse datasets and reproducible experiments.Key Words: Dark Patterns, Artificial Intelligence, Machine Learning, Natural Language Processing, Computer Vision, Multimodal AI, Explainable AI, Web Agent

Zenodo (CERN European Organization for Nuclear Research)
Shivnagar Vidya Prasarak Mandal Institute of Technology and Engineering (IN)
Innovative Human-Technology Interaction
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