A CULTURAL ACCOUNTING BASED ON STAKEHOLDER THEORY TO SUPPORT THE SUSTAINABILITY OF BANTENG TRADITIONAL ART

Bantengan art faces sustainability challenges due to informal cultural accounting and limited stakeholder engagement. This study aims at examining cultural accounting practices and stakeholder roles in sustaining Bantengan through Stakeholder Theory. Using a qualitative case study of 12 participants, data were collected through interviews, observations, and documentation, and analyzed using pattern matching and explanation building. Findings show that informal, experience-based accounting reflects values of independence, transparency, trust, and kinship. Art communities and government institutions serve as primary stakeholders, while sponsors and donors remain minimally involved. The study proposes a stakeholder-based cultural accounting framework integrating local values, accountability, transparency, and stakeholder engagement to strengthen collaborative governance and sustainable Bantengan preservation.