Archetypal Digital Nomads’ Typology and Implications for Tourism Destinations

Digital nomadism, characterized by the integration of work and travel, is reshaping how mobile visitors engage with tourism destinations, services, and infrastructure. Drawing on 25 empirically derived work-leisure boundary management practices identified from 224 digital diaries and 32 praxiographic interviews, this study applies archetypal analysis to develop a typology of six digital nomad archetypes. The findings reveal that different configurations of temporal, spatial, material, social, and psycho-emotional practices produce distinct patterns of destination and service engagement. The study advances tourism theory by explaining heterogeneity within digital nomad lifestyle mobility through a practice-based perspective, showing how tourism resources acquire different functions according to work-leisure boundary configurations. The resulting typology explains variations in the use of accommodation, coworking spaces, digital infrastructure, and local services, providing actionable insights for destination planning, hospitality service design, infrastructure development, and tourism policy.

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Publication Details

Journal
Journal of Travel Research
Published
2026-10-28
DOI
https://doi.org/10.1177/00472875261499736
Primary Topic
Diverse Aspects of Tourism Research
Type
article
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article

Archetypal Digital Nomads’ Typology and Implications for Tourism Destinations

Roman Egger, Adele Ladkin, Dimitrios Buhalis, Mattia Rainoldi
3 links
Journal of Travel Research
Diverse Aspects of Tourism Research
article

Archetypal Digital Nomads’ Typology and Implications for Tourism Destinations

Roman Egger, Adele Ladkin, Dimitrios Buhalis, Mattia Rainoldi
article en

Abstract

Digital nomadism, characterized by the integration of work and travel, is reshaping how mobile visitors engage with tourism destinations, services, and infrastructure. Drawing on 25 empirically derived work-leisure boundary management practices identified from 224 digital diaries and 32 praxiographic interviews, this study applies archetypal analysis to develop a typology of six digital nomad archetypes. The findings reveal that different configurations of temporal, spatial, material, social, and psycho-emotional practices produce distinct patterns of destination and service engagement. The study advances tourism theory by explaining heterogeneity within digital nomad lifestyle mobility through a practice-based perspective, showing how tourism resources acquire different functions according to work-leisure boundary configurations. The resulting typology explains variations in the use of accommodation, coworking spaces, digital infrastructure, and local services, providing actionable insights for destination planning, hospitality service design, infrastructure development, and tourism policy.

Journal of Travel Research
MODUL University Vienna (AT), IMC University of Applied Sciences Krems (AT), Bournemouth University (GB)
Decent work and economic growth
Openalex Percentile: Top 6%
Diverse Aspects of Tourism Research
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Archetypal Digital Nomads’ Typology and Implications for Tourism Destinations — Roman Egger, Adele Ladkin, et al. · Journal of Travel Research (2026) | TGRS Research Map | TGRS