Faith Based Corporate Social Responsibility as a Public Relations Strategy: A Case Study of Zion Prayer Movement Outreach's Humanitarian Interventions, Daily Digital Ministry Daily and Night of Open Heaven at 11PM WAT

This study examines how Zion prayer movement outreach (ZPMO) uses faith-based corporate social esponsibility(CSR) as public relations (PR) strategy to build stakeholder´s trust. By using mixed-methods case study design, the study analysed humanitarian interventions of Seraphic psychiatric hospital and old people's home Aguleri, Anambra state. A four hundred bed free facility valued at about N1.6 billion commissioned on the 19th September ,2025 by Governor of the state , Charles Soludo with free diagnosis, treatment, medication, accommodation, rehabilitation and four-vehicle rescue team). Also Seraphic orphanage and home for the elderly Mgbirichi, Imo state . The first combined home in Imo state commissioned on the 21st April, 2025 by governor of the state, Hope Uzodimma. And daily night of open heaven at 11:00 pm Nigeria time, seven days a week on verified handles YouTube @zionprayermovementoutreach and Instagram/TikTok @zpmomlagos. Sample of the study was 430 comprising 400 online followers, 20 beneficiaries and 10 staff. Questionnaire of 386 usable, 96.5% response rate, in-depth interviews, and 30 days content analysis (15th Sept to 15th Oct 2025) were used. Findings show awareness of institutional CSR very high with Hospital at 4.52 and Orphanage at 4.41, daily consistency at 11:00 pm with the highest mean of 4.78. Objective traffic confirms YouTube with average of 63,420 views per night and TikTok average of 187,350 plays per clip range 86,000 to 346,000 with 2,840 live comments per night demonstrating two-way symmetrical model. H1 accepted (CSR->Trust r=0.712, p.0.001), H2 accepted (Consistency->Loyalty Beta=0.684, R²=0.468, p.0.001), H3 accepted (Authenticity mediates). Study extends Grunig's two-way symmetrical model and Heath's fully functioning society theory to Nigerian pentecostal context.