Promoting Green Competences and Digital Citizenship in Business Education through Gamification and Co-creative Learning

This paper presents an educational framework developed to promote the values and skills that business students require to successfully navigate the ethical and environmental challenges in the current digital era. The work focuses on the development of green skills and responsible digital behaviour in business students through innovative and interdisciplinary learning that integrates sustainability principles with digital citizenship. Drawing on a narrative exploration of the literature on digital citizenship, sustainability education, and gamified learning, the paper proposes three educational activities based on playful learning, gamification, business games, and project-based learning. Each activity is based on instructional techniques that promote civic engagement, critical thinking, and reflection about the future social and environmental responsibilities of business managers. By placing business education within the framework of sustainability and digital citizenship, this paper offers teachers and instructors a hands-on approach for developing future graduates who are socially conscious of the impact of their decisions. Rather than presenting empirical findings, the paper provides a conceptual and practice-oriented framework for designing sustainability-oriented and digitally responsible learning experiences in business education.