Linguistic Choices in News Reports on Social Incidents and Public Perception

With the increasing influence of news media on the spread of social events, linguistic choice in news reporting has gradually become an important factor affecting public cognition. Taking the language in news reports as the research object, this paper discusses how different linguistic choices shape the public's understanding and evaluation of events. The research object mainly selects the different naming methods of the South Korean The Cho Doo-soon case in the Chinese and South Korean media, as well as The Guardian 's language adjustment on climate issues. Through case analysis and literature analysis, the research is conducted from the perspective of news text, academic literature and normative theory. The study found that the language in news reports not only plays the role of information transmission, but also emphasizes specific facts through different language choices, guides the public to pay attention to different aspects of events, and constructs a framework to affect the public's value position. Therefore, when the news media express the news content, they should pay more attention to the standardization of language expression and social influence, carefully choose words, reasonably and properly use language on the basis of ensuring the accuracy of facts, and promote the public to form a more comprehensive and rational perception.