Ros Atkins and the 50:50 Project at the BBC (C)

In the summer of 2022, the 50:50 Project leadership was taking stock after three tumultuous years. It wasn’t just the Covid-19 pandemic; leadership transitions, organisational structure changes, and questions about mission and scope were adding up for 50:50 and the BBC as a whole. The 50:50 Project had survived and thrived for five years, but what next, and how to keep going effectively in this new landscape?

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Publication Details

Journal
LBS Publishing
Published
2026-10-27
DOI
https://doi.org/10.58018/5ap9-ts8c
Primary Topic
Gender Diversity and Inequality
Type
article
Field-Weighted Citation Impact
0.00
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article

Ros Atkins and the 50:50 Project at the BBC (C)

Aneeta Rattan, Siri Chilazi, Oriane Georgeac
1 links
LBS Publishing
Gender Diversity and Inequality
article

Ros Atkins and the 50:50 Project at the BBC (C)

Aneeta Rattan, Siri Chilazi, Oriane Georgeac
article en

Abstract

In the summer of 2022, the 50:50 Project leadership was taking stock after three tumultuous years. It wasn’t just the Covid-19 pandemic; leadership transitions, organisational structure changes, and questions about mission and scope were adding up for 50:50 and the BBC as a whole. The 50:50 Project had survived and thrived for five years, but what next, and how to keep going effectively in this new landscape?

LBS Publishing
London Business School (GB)
Openalex Percentile: Top 6%
Gender Diversity and Inequality
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Ros Atkins and the 50:50 Project at the BBC (C) — Aneeta Rattan, Siri Chilazi, et al. · LBS Publishing (2026) | TGRS Research Map | TGRS