ThriveAgric (C): Growing the Entrepreneurial Business

The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers.The A case discusses the “need” – i.e. the poverty of smallholder farmers in Nigeria caused by structural inefficiencies in the industry, lack of education and training, weak infrastructure and low investment; the motivation of the founders; and the formation of ThriveAgric and its early development