Domaine Bousquet (A)
It was Friday, January 21, 2011. Anne Bousquet and her husband Labid Ameri were in a quandary over what to do about the bombshell that Anne’s father Jean had just dropped in their laps. The couple had moved to Argentina 22 months earlier to join Anne’s father in the winery business he had started on some virgin land near Mendoza in 1997. Thanks to Jean Bousquet’s highly rated but value-priced wines and Ameri’s prowess at selling their wines in Europe, the business had made considerable progress, though not without considerable difficulties. Now things had come to a turning point. How should they respond?
Authors
- John W. Mullins (ORCID: https://orcid.org/0009-0007-2941-0563)
Institutions
- London Business School (GB)
Publication Details
- Journal
- LBS Publishing
- Published
- 2026-10-27
- DOI
- https://doi.org/10.58018/vh1e-kqtf
- Primary Topic
- Wine Industry and Tourism
- Type
- article
- Field-Weighted Citation Impact
- 0.00