How Technology Companies Can Utilize AI to Drive Brand Growth: Case Study Based on Digital Marketing Strategies

There is a phenomenon that almost all companies face throughout the whole human history, which is the cost of labor. Cost of labor is a fundamental obstacle that almost 30% of startups failed to deal with. Moreover, the cost of labor had always be a major barrier for startups to overcome. This paper will specifically focus on how does AI can minimize the cost on labor and how to fully utilize the AI as an substitute of labor. In addition in this paper there will use case study to probe this phenomenon.