FUNDAMENTALS OF MERCHANDISING IN THE CONTEXT OF EVALUATING THE EFFECTIVENESS OF A SYSTEM OF ECONOMIC MECHANISMS AND INDICATORS
This article analyzes the economic mechanisms and key performance indicators used to evaluate the effectiveness of merchandising in retail enterprises. It highlights the impact of product placement, assortment management, and the utilization of retail space on sales results. The study employs methods of systematic analysis, comparison, and economic calculation.
Authors
- Mamatkulova Shoira Djalolovna
- Worldly Knowledge Publishing Centre
Institutions
- Samarkand Institute of Economics and Service (UZ)
Publication Details
- Journal
- International journal of technology and academic research
- Published
- 2026-10-27
- DOI
- https://doi.org/10.5281/zenodo.23681702
- Primary Topic
- Consumer Retail Behavior Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00