Larroudé (B)

Marina and Ricardo Larroudé were thrilled at the astonishing growth their young company had achieved in its less than two years in business. Now, in October 2022, Ricardo wanted to open their own shoe factory in Sapiranga, but such a decision entailed considerable risk, he knew. Should they do it, they wondered? And if so, was now the right time?

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Publication Details

Journal
LBS Publishing
Published
2026-10-27
DOI
https://doi.org/10.58018/xrm1-4r3b
Primary Topic
Business Strategies and Innovation
Type
article
Field-Weighted Citation Impact
0.00
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article

Larroudé (B)

John W. Mullins, Claudia Yoshinaga, Elisa Larroudé
1 links
LBS Publishing
Business Strategies and Innovation
article

Larroudé (B)

John W. Mullins, Claudia Yoshinaga, Elisa Larroudé
article en

Abstract

Marina and Ricardo Larroudé were thrilled at the astonishing growth their young company had achieved in its less than two years in business. Now, in October 2022, Ricardo wanted to open their own shoe factory in Sapiranga, but such a decision entailed considerable risk, he knew. Should they do it, they wondered? And if so, was now the right time?

LBS Publishing
London Business School (GB)
Decent work and economic growth
Openalex Percentile: Top 9%
Business Strategies and Innovation
DOIOpen Access PDFOpenAlex
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Larroudé (B) — John W. Mullins, Claudia Yoshinaga, et al. · LBS Publishing (2026) | TGRS Research Map | TGRS