ORAL BUSINESS COMMUNICATION AND ITS CHARACTERISTICS

This article provides a scholarly analysis of the concept of oral business communication, examining its essence, key characteristics, and role within modern business relationships from a theoretical perspective. Oral business communication is evaluated as an integral component of organizational management, professional cooperation, decision-making processes, and efficient corporate relations. The study explores the primary forms of business communication—including business conversations, negotiations, meetings, interviews, and presentations—along with their communicative objectives and functional features. The findings indicate that organizing oral business communication on purposeful, ethical, and professional principles serves to strengthen cooperative relations, prevent conflicts, and enhance organizational efficiency.