KFC UK & Ireland (B): Technology and Project Choices

Jatin Chandwani realised numerous opportunities existed for technology interventions to improve franchisees' financial performance at KFC UK Ireland.. Specifically, these concerned attaining better customer experience and the widespread use of data-led analytics to guide franchisees' actions; be they related to external customer engagement or internal restaurant operations. As a step forward towards tapping into these opportunities, he believed the team needed to construct a coherent approach towards data management. Moreover, facing different technology options for different business settings, KFC should develop a business-process-based framework to evaluate the business impact of different technology-adoption options.