Scaling AI in heavy industry: Can Ultratech’s ecosystem model take it from 10 to 100?

This case examines the AI journey of UltraTech Cement, the flagship cement company of the Aditya Birla Group and one of the largest cement producers globally. The case follows Rahul Chopade, Head of Digital Transformation for Manufacturing, as the organisation transitions from early experimentation with AI to a broader phase of enterprise scaling.UltraTech operates at extraordinary operational scale across multiple manufacturing facilities and logistics networks. The company’s digital transformation effort focuses on improving decision-making across operations, rather than simply digitising processes or building dashboards. AI thus becomes a mechanism to enhance productivity, reliability, safety and operational efficiency across plants.