Larroudé (C)

Having built their own factory in Sapiranga, which was now producing nearly one third of their output, Marina and Ricardo Larroudé were pleased with the growth that had continued on both sides of their business. Suddenly, however, they were confronted with a cash crisis caused by their largest customer attempting to violate the terms to which they had contractually agreed.In October 2023, Nordstrom placed a massive USD 3 million order for delivery in February 2024. Based on experience, Ricardo expected that the USD 1.5 million prepayment on that order would provide sufficient cash to fund Larroudé well into the first half of 2024. In January 2024, Nordstrom was ready to place an additional order for another USD 1.1 million worth of shoes, but they wanted to return USD 600,000 worth of merchandise that they had bought earlier. Worse, they wanted to deduct that sum from the prepayment that would otherwise be due. Marina and Ricardo had to decide how to respond to Nordstrom, their largest and most influential customer. And quickly!

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Publication Details

Journal
LBS Publishing
Published
2026-10-27
DOI
https://doi.org/10.58018/t953-zvap
Primary Topic
Working Capital and Financial Performance
Type
article
Field-Weighted Citation Impact
0.00
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article

Larroudé (C)

John W. Mullins, Claudia Yoshinaga, Elisa Larroudé
LBS Publishing
Working Capital and Financial Performance
article

Larroudé (C)

John W. Mullins, Claudia Yoshinaga, Elisa Larroudé
article en

Abstract

Having built their own factory in Sapiranga, which was now producing nearly one third of their output, Marina and Ricardo Larroudé were pleased with the growth that had continued on both sides of their business. Suddenly, however, they were confronted with a cash crisis caused by their largest customer attempting to violate the terms to which they had contractually agreed.In October 2023, Nordstrom placed a massive USD 3 million order for delivery in February 2024. Based on experience, Ricardo expected that the USD 1.5 million prepayment on that order would provide sufficient cash to fund Larroudé well into the first half of 2024. In January 2024, Nordstrom was ready to place an additional order for another USD 1.1 million worth of shoes, but they wanted to return USD 600,000 worth of merchandise that they had bought earlier. Worse, they wanted to deduct that sum from the prepayment that would otherwise be due. Marina and Ricardo had to decide how to respond to Nordstrom, their largest and most influential customer. And quickly!

LBS Publishing
London Business School (GB)
Openalex Percentile: Top 4%
Working Capital and Financial Performance
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