ARTISTIC-CONCEPTUAL FOUNDATIONS OF THE COLLABORATION BETWEEN THE DIRECTOR AND THE PRODUCTION DESIGNER IN WORLD ANIMATION ART

This article provides a theoretical analysis of the artistic and conceptual foundations of creative collaboration between directors and production designers in world animation, examining its historical development and contemporary trends. Drawing on the experience of leading international animation studios, the study explores the interrelationship between directorial interpretation, visual dramaturgy, compositional solutions, and artistic imagery in achieving the conceptual and artistic integrity of animated works. The article highlights the significance of collaboration between directors and production designers in enhancing aesthetic expressiveness and expanding the artistic possibilities of traditional and digital animation.