Invisible Hands in the Perfume Capital: A Thematic Analysis of Womens Labor in Kannaujs Attar Industry
The traditional art of making perfumes in Kannauj district, Uttar Pradesh, is considered one ofIndias oldest and most culturally rich industries. Kannauj attars have survived for many years because of the deg-bhapka distillation process used in attar making. Although many studies have examined the history, economy, and culture of attar making, few have focused on gender differences in the industrys labour force. This paper examines womens involvement in attar making, entrepreneurship, and family businesses in Kannauj. The study adopts a qualitative research design through field observations, structured interviews, and participatory interactions with women in attar making. The findings show that although women are actively involved in attarmaking processesin various capacities, including seasonal labour, flower harvesting, and informal activities, they are restricted from participating in formal activities such as decision-making, ownership, and entrepreneurship. Several barriers can be identified in this respect. According to the research, empowering women through education, skills training, entrepreneurial programs, and institutions can play a crucial role in gender equality and a sustainable traditional perfume industry. This article contributes to the literature on gender studies, traditional industry, cultural heritage preservation, and rural entrepreneurship.
Authors
- Jyoti Yadav (ORCID: https://orcid.org/0009-0000-8756-1916)
- Anju Lata (ORCID: https://orcid.org/0009-0000-5622-3009)
- Anshu Singh (ORCID: https://orcid.org/0000-0002-3687-0716)
- Nidhi Singh (ORCID: https://orcid.org/0009-0005-3429-7046)
- Kanchan Kushwaha (ORCID: https://orcid.org/0009-0006-3288-747X)
Institutions
- Chhatrapati Shahu Ji Maharaj University (IN)
Publication Details
- Journal
- International Journal of Management and Humanities
- Published
- 2026-10-27
- DOI
- https://doi.org/10.35940/ijmh.b1907.13021026
- Primary Topic
- Social and Economic Development in India
- Type
- article
- Field-Weighted Citation Impact
- 0.00