Lynda Weinman

Lynda Weinman and her husband Bruce Heavin had built a modest but thriving training business, focused on teaching users how to put the latest digital graphic design tools, such as Photoshop and Illustrator, to work. Having survived a difficult period following the terrorist attacks in New York City in 2001, their business had finally recovered to its pre-9/11 level of performance. The business was growing nicely, but something didn’t feel quite right. The question was what.

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Publication Details

Journal
LBS Publishing
Published
2026-10-27
DOI
https://doi.org/10.58018/r0xk-wnt7
Primary Topic
Business Strategies and Innovation
Type
article
Field-Weighted Citation Impact
0.00
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article

Lynda Weinman

John W. Mullins
LBS Publishing
Business Strategies and Innovation
article

Lynda Weinman

John W. Mullins
article en

Abstract

Lynda Weinman and her husband Bruce Heavin had built a modest but thriving training business, focused on teaching users how to put the latest digital graphic design tools, such as Photoshop and Illustrator, to work. Having survived a difficult period following the terrorist attacks in New York City in 2001, their business had finally recovered to its pre-9/11 level of performance. The business was growing nicely, but something didn’t feel quite right. The question was what.

LBS Publishing
London Business School (GB)
Openalex Percentile: Top 9%
Business Strategies and Innovation
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Lynda Weinman — John W. Mullins · LBS Publishing (2026) | TGRS Research Map | TGRS