Lynda Weinman
Lynda Weinman and her husband Bruce Heavin had built a modest but thriving training business, focused on teaching users how to put the latest digital graphic design tools, such as Photoshop and Illustrator, to work. Having survived a difficult period following the terrorist attacks in New York City in 2001, their business had finally recovered to its pre-9/11 level of performance. The business was growing nicely, but something didn’t feel quite right. The question was what.
Authors
- John W. Mullins (ORCID: https://orcid.org/0009-0007-2941-0563)
Institutions
- London Business School (GB)
Publication Details
- Journal
- LBS Publishing
- Published
- 2026-10-27
- DOI
- https://doi.org/10.58018/r0xk-wnt7
- Primary Topic
- Business Strategies and Innovation
- Type
- article
- Field-Weighted Citation Impact
- 0.00