ThriveAgric Case (A): An Agritech Entrepreneurial Opportunity in Africa

The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers.The C case briefly surveys the growth of the business after its successful post-Covid turnaround and its expansion beyond Nigeria into markets elsewhere in Africa.

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Publication Details

Journal
LBS Publishing
Published
2026-10-27
DOI
https://doi.org/10.58018/8se8-hbvm
Primary Topic
Agricultural Development and Management
Type
article
Field-Weighted Citation Impact
0.00
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article

ThriveAgric Case (A): An Agritech Entrepreneurial Opportunity in Africa

Rupert Merson
4 links
LBS Publishing
Agricultural Development and Management
article

ThriveAgric Case (A): An Agritech Entrepreneurial Opportunity in Africa

Rupert Merson
article en

Abstract

The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers.The C case briefly surveys the growth of the business after its successful post-Covid turnaround and its expansion beyond Nigeria into markets elsewhere in Africa.

LBS Publishing
London Business School (GB)
Decent work and economic growth, Zero hunger
Openalex Percentile: Top 6%
Agricultural Development and Management
DOIOpen Access PDFOpenAlex
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ThriveAgric Case (A): An Agritech Entrepreneurial Opportunity in Africa — Rupert Merson · LBS Publishing (2026) | TGRS Research Map | TGRS