Visual Artists and Virtual Production: Potentialities, Challenges and Novel Approaches

Virtual Production (VP) techniques are claimed to be changing areas of filmmaking but how might an artist from outside these industries and these modes of production use them? VP has been promoted as an accessible filmmaking technique in recent years. However, as a specialist area of filmmaking, and one built around meticulous planning and pre-visualisation, what barriers might a new, non-filmmaker, user experience? Is it possible to achieve satisfying results on a relatively limited budget? In our practice-based project, an artist brought an experimental approach to making and a conceptual interest in the techniques themselves, rather than a way to achieve pre-visualised shots and looks. The focus was not on evaluating VP’s effectiveness as a production pipeline, but on how VP constraints and assumptions are navigated and challenged by an artist from outside established film/media production practices.

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Publication Details

Journal
International Journal of Creative Media Research
Published
2026-10-26
DOI
https://doi.org/10.24135/ijcmr.v14i2.172
Primary Topic
Digital Media and Visual Art
Type
article
Field-Weighted Citation Impact
0.00
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article

Visual Artists and Virtual Production: Potentialities, Challenges and Novel Approaches

Richard Whitby, Mcqueen Lee, Panos Raptis
International Journal of Creative Media Research
Digital Media and Visual Art
article

Visual Artists and Virtual Production: Potentialities, Challenges and Novel Approaches

Richard Whitby, Mcqueen Lee, Panos Raptis
article en

Abstract

Virtual Production (VP) techniques are claimed to be changing areas of filmmaking but how might an artist from outside these industries and these modes of production use them? VP has been promoted as an accessible filmmaking technique in recent years. However, as a specialist area of filmmaking, and one built around meticulous planning and pre-visualisation, what barriers might a new, non-filmmaker, user experience? Is it possible to achieve satisfying results on a relatively limited budget? In our practice-based project, an artist brought an experimental approach to making and a conceptual interest in the techniques themselves, rather than a way to achieve pre-visualised shots and looks. The focus was not on evaluating VP’s effectiveness as a production pipeline, but on how VP constraints and assumptions are navigated and challenged by an artist from outside established film/media production practices.

International Journal of Creative Media ResearchVol. 14
Ravensbourne University London (GB)
Openalex Percentile: Top 5%
Digital Media and Visual Art
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