PENINGKATAN KETERAMPILAN KONTEN DIGITAL DAN KOMUNIKASI BAHASA INGGRIS SISWA SMK DINAMIKA INSAN MANDIRI

The growth of the digital creative industry provides vocational high school students with opportunities to develop cross-disciplinary skills, including content design and English communication. This community service program aimed to introduce digital content creation skills and train eleventh-grade Computer and Network Engineering students at SMK Dinamika Insan Mandiri to compose simple promotional messages in English. The program employed a participatory workshop in the school computer laboratory, involving digital design practitioners and lecturers responsible for English communication support. Activities comprised needs identification, introductory instruction, demonstrations, guided hands-on practice, promotional content development, and descriptive evaluation. According to the implementing team’s report, participants were highly enthusiastic, completed basic-to-intermediate content creation exercises, and produced reasonably effective simple English advertising messages. The team reported that all participants understood the material; however, individual assessment instruments supporting this figure were not available in the supplied documentation. The program suggests that integrating digital literacy with English communication can support vocational students’ transferable skills. Follow-up training and rubric-based assessment are recommended to evaluate learning gains more rigorously.