ELEKTR VA MAISHIY TEXNIKA BOZORIDA RAQOBAT MUHITI VA UNING TA’SIRI

This article examines the formation of the competitive environment in Uzbekistan’s electrical and household appliances market and its impact on manufacturers, retailers, and consumers. It analyzes the main factors through which market competition influences pricing policies, product quality, innovation, after-sales services, and consumer welfare. The study also develops practical recommendations for improving the competitiveness of domestic manufacturers, promoting fair competition in e-commerce, increasing market transparency, and strengthening consumer protection mechanisms