AI Crawler Activity on Small Business Websites: Evidence from Server Logs of 924 WordPress Sites, September to October 2026

Most published measurements of AI crawler traffic come from large content delivery networks and describe the web as a whole, where a small number of heavily crawled properties dominate the totals. We report what AI crawlers do on small and mid-sized websites, using server-side request logs from 924 WordPress sites logged on at least 25 of the 30 days from 6 September to 5 October 2026. On the median site, AI crawlers made 3.1 page requests for every Googlebot request (bootstrap 95% CI 2.8 to 3.4), and 79% of sites received more requests from AI crawlers than from Googlebot. Weighting each site equally, AI crawlers made 40.7% of identified bot page requests, level with all search engines combined (40.8%). Meta-ExternalAgent was the most active single AI crawler (21.6% of the average site's AI requests), while OpenAI's three crawlers together held the largest operator share (27.2%). On the average site, 69.9% of AI crawler requests were for model training, 18.8% for AI search and 11.3% user-triggered. Crawl volume is highly concentrated: the busiest 1% of sites received 75% to 87% of the requests from each of the four largest training crawlers, against 42% for Googlebot, which is why pooled and per-site statistics diverge sharply. On sites that received ChatGPT visitors, OpenAI's crawlers made a median 33.7 page requests per visitor, far below network-wide pooled ratios. On a fixed cohort of 477 sites, the AI-to-Googlebot ratio held between 2.2 and 2.4 to 1 in every month from June to September 2026. We describe the robustness checks behind each figure and the limits of a plugin-based sample. A continuously updated version is published at https://www.lovedby.ai/blog/ai-crawler-statistics

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-10-26
DOI
https://doi.org/10.5281/zenodo.23673359
Primary Topic
Web Data Mining and Analysis
Type
preprint
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preprint

AI Crawler Activity on Small Business Websites: Evidence from Server Logs of 924 WordPress Sites, September to October 2026

Dean Peer
Zenodo (CERN European Organization for Nuclear Research)
Web Data Mining and Analysis
preprint

AI Crawler Activity on Small Business Websites: Evidence from Server Logs of 924 WordPress Sites, September to October 2026

Dean Peer
preprint en

Abstract

Most published measurements of AI crawler traffic come from large content delivery networks and describe the web as a whole, where a small number of heavily crawled properties dominate the totals. We report what AI crawlers do on small and mid-sized websites, using server-side request logs from 924 WordPress sites logged on at least 25 of the 30 days from 6 September to 5 October 2026. On the median site, AI crawlers made 3.1 page requests for every Googlebot request (bootstrap 95% CI 2.8 to 3.4), and 79% of sites received more requests from AI crawlers than from Googlebot. Weighting each site equally, AI crawlers made 40.7% of identified bot page requests, level with all search engines combined (40.8%). Meta-ExternalAgent was the most active single AI crawler (21.6% of the average site's AI requests), while OpenAI's three crawlers together held the largest operator share (27.2%). On the average site, 69.9% of AI crawler requests were for model training, 18.8% for AI search and 11.3% user-triggered. Crawl volume is highly concentrated: the busiest 1% of sites received 75% to 87% of the requests from each of the four largest training crawlers, against 42% for Googlebot, which is why pooled and per-site statistics diverge sharply. On sites that received ChatGPT visitors, OpenAI's crawlers made a median 33.7 page requests per visitor, far below network-wide pooled ratios. On a fixed cohort of 477 sites, the AI-to-Googlebot ratio held between 2.2 and 2.4 to 1 in every month from June to September 2026. We describe the robustness checks behind each figure and the limits of a plugin-based sample. A continuously updated version is published at https://www.lovedby.ai/blog/ai-crawler-statistics

Zenodo (CERN European Organization for Nuclear Research)
Web Data Mining and Analysis
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