Transforming Social Media: A Prophetic Model for Moral and Digital Responsibility

Social media has emerged as one of the most powerful tools of the modern age, capable of serving both constructive and destructive purposes. In today’s interconnected world, it shapes public opinion, influences perceptions, and drives social trends. However, its misuse has become widespread, with talented individuals spending excessive time on unproductive online activities and entire societies increasingly influenced by its addictive nature. The resulting consequences, including adverse effects on mental and physical health, the rise of self-centeredness, and the erosion of genuine human connection, have significantly affected the moral and social fabric of Muslim societies. Moreover, social media has become a channel for immoral trends, indecent content, and anti-Islamic ideologies, posing challenges to faith, identity, and collective consciousness. For the Muslim Ummah, the Prophetic model of communication offers an effective framework for addressing these challenges. Inspired by this model, governments must not only regulate social media but also educate citizens on its beneficial use by enhancing digital literacy, cultivating ethical awareness, and developing a moral framework rooted in truthfulness, integrity, and compassion. Policies may include anti-addiction measures, promotion of educational and humanitarian content, and reward systems to encourage positive digital engagement. Implementing the Prophetic model at the state level can transform social media from a source of societal decline into a force for moral, educational, and communal progress.

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Publication Details

Journal
Pakistan Journal of Islamic Research
Published
2026-10-26
DOI
https://doi.org/10.66369/bjfpzm64
Primary Topic
Media, Religion, Digital Communication
Type
article
Field-Weighted Citation Impact
0.00
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article

Transforming Social Media: A Prophetic Model for Moral and Digital Responsibility

Zeenat Haroon, Intekhab Ulfat, Shaista Wahid
Pakistan Journal of Islamic Research
Media, Religion, Digital Communication
article

Transforming Social Media: A Prophetic Model for Moral and Digital Responsibility

Zeenat Haroon, Intekhab Ulfat, Shaista Wahid
article en

Abstract

Social media has emerged as one of the most powerful tools of the modern age, capable of serving both constructive and destructive purposes. In today’s interconnected world, it shapes public opinion, influences perceptions, and drives social trends. However, its misuse has become widespread, with talented individuals spending excessive time on unproductive online activities and entire societies increasingly influenced by its addictive nature. The resulting consequences, including adverse effects on mental and physical health, the rise of self-centeredness, and the erosion of genuine human connection, have significantly affected the moral and social fabric of Muslim societies. Moreover, social media has become a channel for immoral trends, indecent content, and anti-Islamic ideologies, posing challenges to faith, identity, and collective consciousness. For the Muslim Ummah, the Prophetic model of communication offers an effective framework for addressing these challenges. Inspired by this model, governments must not only regulate social media but also educate citizens on its beneficial use by enhancing digital literacy, cultivating ethical awareness, and developing a moral framework rooted in truthfulness, integrity, and compassion. Policies may include anti-addiction measures, promotion of educational and humanitarian content, and reward systems to encourage positive digital engagement. Implementing the Prophetic model at the state level can transform social media from a source of societal decline into a force for moral, educational, and communal progress.

Pakistan Journal of Islamic Research
University of Karachi (PK)
Openalex Percentile: Top 3%
Media, Religion, Digital Communication
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