Pendampingan Digitalisasi Dalam Pengembangan UMKM dan Pariwisata Berbasis Potensi Lokal di Desa Buwun Sejati Kabupaten Lombok Barat

Buwun Sejati Village is a tourist village with natural attractions such as Aik Nyet, Bunut Ngengkang, and Tibu Atas Waterfall .However, the management of MSMEs and tourism promotion in this village are still carried out using conventional methods due to the low digital literacy of business owners and tourism managers. This study aims to assist the community, SME operators, and the Tourism Awareness Group (Pokdarwis) of Buwun Sejati Village in digitizing their products and promoting tourism based on local potential. Implementation methods included outreach sessions, digital literacy training, guidance on creating social media and marketplace accounts, product photography training, and an evaluation of the program’s sustainability. The results of the activities show an increase in the partners’ understanding and skills in utilizing digital platforms such as WhatsApp Business, Instagram, and Google Maps for product marketing and tourism destination promotion. These activities also encouraged the creation of independent promotional content managed by village youth through Pokdarwis.