Pengaruh Intensitas Influencer Muslim terhadap Religiusitas Mahasiswa Pendidikan Agama Islam UNISLA

The rapid development of Muslim influencers on social media has changed the way students learn religious teachings. This raises questions about the extent of their influence on students’ levels of religiosity. This study aims to determine the intensity of exposure to Muslim influencer content, the level of student religiosity, and its influence on students of the Islamic Religious Education Study Program at Lamongan Islamic University. This research employed a descriptive quantitative approach with a sample of 74 respondents selected through a proportional random sampling technique. Data were collected using a Likert scale questionnaire and analyzed using descriptive statistics and simple linear regression with SPSS. The results showed that the intensity of exposure was in the high category, with a frequency of 88.4%, duration of 88.6%, and attention of 87.6%. Meanwhile, the students’ religiosity level was categorized as good. The regression results indicated a positive and significant influence with an R Square value of 0.147 (14.7%), meaning that the effect was relatively low.