DETERMINAN PERILAKU KEUANGAN MAHASISWA DALAM EKOSISTEM DIGITAL FINANCE

This paper provides an analysis of the determinants of students’ financial behavior by investigating the roles of fintech pay later, financial literacy, and consumptive behavior among private university students in Jember Regency. The rapid expansion of digital financial services has increased access to flexible payment options, creating both opportunities for financial inclusion and challenges for responsible financial management. Employing a quantitative research design, this study collected data from 400 students selected through purposive sampling. Data were analyzed using multiple linear regression with IBM SPSS version 31. The findings reveal that fintech pay later, financial literacy, and consumptive behavior significantly influence students’ financial behavior. Financial literacy strengthens the ability to make informed financial decisions, while the increasing use of pay-later services and consumptive tendencies shapes students’ financial management practices in the digital finance era. These findings contribute to the applied finance literature by providing empirical evidence on behavioral factors affecting financial behavior and offering practical insights for developing financial literacy programs and promoting responsible digital financial service utilization among university students.