Exploring the Cultural Narrative of Batik Decorative Motifs in Miao Costumes from the Perspective of Pragmatism Aesthetics

Under the background of globalization and cross-cultural communication, Miao batik decorative motifs, as an important part of China's intangible cultural heritage, are facing the dual challenges of inheritance and development. However, the existing research is only limited to the visual analysis of batik motifs, ignoring the social and cultural context of batik, the concrete creative process and the localized aesthetic philosophy, resulting in fragmented interpretations of batik motifs. This study, through existing literature, conducts a systematic analysis and integration of academic literature on Miao batik decorative motifs, pragmatic aesthetics, and cultural narratives, and constructs a new interdisciplinary theoretical framework to assist fashion designers in the innovative design and application of Miao batik decorative motifs. Research shows that this theoretical framework maximizes the understanding of the cultural narrative of Miao batik decorative motifs, simplifies the research process, improves research efficiency, and provides strong support for the protection and innovation of Miao batik culture.

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Publication Details

Journal
International Journal of Academic Research in Business and Social Sciences
Published
2026-10-17
DOI
https://doi.org/10.6007/ijarbss/v16-i10/29120
Primary Topic
Fashion and Cultural Textiles
Type
article
Field-Weighted Citation Impact
0.00
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article

Exploring the Cultural Narrative of Batik Decorative Motifs in Miao Costumes from the Perspective of Pragmatism Aesthetics

Siti Mastura Md Ishak, Yang Yang
International Journal of Academic Research in Business and Social Sciences
Fashion and Cultural Textiles
article

Exploring the Cultural Narrative of Batik Decorative Motifs in Miao Costumes from the Perspective of Pragmatism Aesthetics

Siti Mastura Md Ishak, Yang Yang
article en

Abstract

Under the background of globalization and cross-cultural communication, Miao batik decorative motifs, as an important part of China's intangible cultural heritage, are facing the dual challenges of inheritance and development. However, the existing research is only limited to the visual analysis of batik motifs, ignoring the social and cultural context of batik, the concrete creative process and the localized aesthetic philosophy, resulting in fragmented interpretations of batik motifs. This study, through existing literature, conducts a systematic analysis and integration of academic literature on Miao batik decorative motifs, pragmatic aesthetics, and cultural narratives, and constructs a new interdisciplinary theoretical framework to assist fashion designers in the innovative design and application of Miao batik decorative motifs. Research shows that this theoretical framework maximizes the understanding of the cultural narrative of Miao batik decorative motifs, simplifies the research process, improves research efficiency, and provides strong support for the protection and innovation of Miao batik culture.

International Journal of Academic Research in Business and Social SciencesVol. 16(10)
Universiti Putra Malaysia (MY), Faculty of Design (SI)
Openalex Percentile: Top 2%
Fashion and Cultural Textiles
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