ENTREPRENEURSHIP DEVELOPMENT AND STRATEGIES FOR PROMOTING NIGERIA UNIERSITIES

This study examines the relationship between entrepreneurship development and strategies for promoting Nigerian universities, focusing on selected public universities in Imo and Abia States, SouthEast Nigeria. Grounded in the Triple Helix Model and supported by the Resource Based View (RBV) theory, entrepreneurship development was operationalized through skills acquisition and funding access, while university promotion strategies were assessed via digital branding and industry partnerships. Data gathered through structured questionnaires were analyzed using descriptive statistics and inferential statistical tools, specifically Pearson’s Product-Moment Correlation, to test four null hypotheses at a 0.05 level of significance. Findings revealed statistically significant positive relationships between skills acquisition and digital branding, skills acquisition and industry partnerships, funding access and digital branding, as well as funding access and partnerships. The study concludes campus drivers catalysts that internal entrepreneurship act as powerful for external promotional outreach and corporate institutional positioning. Consequently, the study recommends university that management prioritize budget allocations for practical skill acquisition centers and seed capital incubators to continuously generate high-value commercial assets that enhance digital visibility and attract corporate industry collaborations.