DIRECTIONS FOR ENHANCING THE SOCIO- ECONOMIC IMPACT OF INVESTMENT ON REGIONAL DEVELOPMENT

This article examines the socio-economic significance of investment in regional development, its contribution to strengthening the economic potential of regions, and the key factors influencing the efficiency of investment activities. Furthermore, the study presents scientific and practical recommendations aimed at enhancing the effectiveness of investment policies, increasing regional investment attractiveness, improving the evaluation of investment projects through performance-based indicators, and strengthening sustainable regional development mechanisms.