Technological Performance, Strategic Perspective, and the Regulating Impact of Marketing Management

The successful incorporation of technological innovation and strategic thinking has become essential for equitable growth and market sustainability in modern lightning-fast and fiercely competitive company environment. This research explores the interconnected relationship between technological performance, strategic perspective, and the regulating impact of marketing management in modern organizations. This study sheds light on the critical relationship between technological performance, strategic perspective, and marketing management regulation, providing valuable insights for business leaders and marketers seeking to navigate the complex interplay of technology and strategy in today's dynamic marketplace. By understanding and leveraging this synergy, organizations can capitalize on technological advancements to drive innovation, foster sustainable growth, and achieve a competitive edge.

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Publication Details

Journal
Canadian Journal of Marketing Research
Published
2026-10-15
DOI
https://doi.org/10.61336/cjmr.1604.13
Primary Topic
Marketing and Advertising Strategies
Type
article
Field-Weighted Citation Impact
0.00
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Technological Performance, Strategic Perspective, and the Regulating Impact of Marketing Management

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Canadian Journal of Marketing Research
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Technological Performance, Strategic Perspective, and the Regulating Impact of Marketing Management

Sonali Das, Mohammed Yaseen Puthen Parambil Aboobaker, Abhinav Bhardwaz, Anushi Singh, Anandkumar Brahmbhatt, G. Radha Krishna Murthy
article en

Abstract

The successful incorporation of technological innovation and strategic thinking has become essential for equitable growth and market sustainability in modern lightning-fast and fiercely competitive company environment. This research explores the interconnected relationship between technological performance, strategic perspective, and the regulating impact of marketing management in modern organizations. This study sheds light on the critical relationship between technological performance, strategic perspective, and marketing management regulation, providing valuable insights for business leaders and marketers seeking to navigate the complex interplay of technology and strategy in today's dynamic marketplace. By understanding and leveraging this synergy, organizations can capitalize on technological advancements to drive innovation, foster sustainable growth, and achieve a competitive edge.

Canadian Journal of Marketing ResearchVol. 16(4)
Teerthanker Mahaveer University (IN), Adamas University (IN)
Industry, innovation and infrastructure
Openalex Percentile: Top 6%
Marketing and Advertising Strategies
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