The Influence of Cash on Delivery, "Double-Date" Sales Events, and Fear of Missing Out on Purchasing Decisions via TikTok Live Streaming

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Journal
Jurnal Ilmiah Manajemen Ubhara
Published
2026-10-14
DOI
https://doi.org/10.31599/ztqtj550
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
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article

The Influence of Cash on Delivery, "Double-Date" Sales Events, and Fear of Missing Out on Purchasing Decisions via TikTok Live Streaming

Fenisi Resty, Dini Elida Putri, Kurnia Ilahi
Jurnal Ilmiah Manajemen Ubhara
Consumer Behavior and Marketing Influence
article

The Influence of Cash on Delivery, "Double-Date" Sales Events, and Fear of Missing Out on Purchasing Decisions via TikTok Live Streaming

Fenisi Resty, Dini Elida Putri, Kurnia Ilahi
article en

Abstract

No abstract available for this paper.
Jurnal Ilmiah Manajemen Ubhara
Universitas Dharmas Indonesia (ID)
Openalex Percentile: Top 6%
Consumer Behavior and Marketing Influence
DOIOpen Access PDFOpenAlex
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