A body-based intuition training to improve entrepreneurial decision-making

While intuitive decision-making is widely acknowledged as beneficial for entrepreneurs, practical training remains underdeveloped. Using an action-research approach, this study explored the process and outcomes of a Focusing-based intervention designed to support entrepreneurial intuitive decision-making by increasing somatic awareness. Following the Kemmis and McTaggart's model, three intervention cycles were implemented over a two-year period. Data were collected using pre/post intervention interviews, field notes and observations, and analysed with constant comparison method. Participants reported shifts in holistic view, creative insights and enhanced confidence as the training unfolded. A dual Focusing mechanism of keen somatic awareness and the Self-in-Presence attitude emerged as central components of how intuition was accessed and developed. Contrary to cognitive training methods of intuition, the findings suggest that somatic awareness may play a more foundational role in intuitive decision-making than previously understood and that somatic sensations may be present at all times, albeit undetected. The Self-in-Presence attitude operates as a regulatory mechanism, that enables individuals to engage with somatic information without reactivity, which may mitigate cognitive biases. It is recommended that future intuition training for entrepreneurs incorporates somatic-awareness practices such as Focusing, underscoring the broader value of embedding these methods into intuition development.