Analysis of Continuous Improvement at PT Hanjaya Mandala Sampoerna Tbk

This study aims to analyze the implementation of continuous improvement at PT Hanjaya Mandala Sampoerna Tbk during the 2021–2025 period. The analysis focuses on the company’s continuous improvement efforts in product quality, workforce management, revenue and sales, product innovation, and customer loyalty. This study employs a descriptive quantitative approach using a case study method. The data consist of secondary sources obtained from the company’s annual reports for 2021–2025 and relevant media coverage. The data are analyzed descriptively by organizing and comparing information across periods and interpreting findings related to the implementation of continuous improvement. The findings indicate that the company’s continuous improvement efforts can be examined through developments in sales performance, human resource management, product innovation, quality, and customer retention efforts. The use of performance indicators, as well as risk oversight and management, also forms part of the company’s efforts to support continuous improvement. However, limitations in publicly available data restrict an in-depth evaluation of certain aspects, including customer satisfaction, repeat purchases, and the factors underlying changes in employee turnover. This study is expected to provide an overview of continuous improvement practices based on publicly available information and offer insights into areas that may require further evaluation and improvement.