Polling Without People: Can Silicon Samples of CASM-Inspired LLM Personae Mimic Human Respondents in Pre-Election Polling?

We introduce a framework for simulating pre-election survey responses with large language model (LLM) synthetic personae.Drawing on the Cognitive Aspects of Survey Methodology (CASM) literature, our approach combines synthetic biographies, salient-event memories and conditional news exposure with a staged cognitive process for answering turnout and candidate-choice questions.We apply the framework to a single weekly wave for the 2026 US House elections and produce national and district estimates using multilevel regression and post-stratification.Relative to a demographicsonly synthetic personae baseline, CASM-inspired enrichment shifts estimates towards Democrats, consistent with the direction suggested by contemporary polling.However, the estimated Democratic margin is 18.7 percentage points, compared with 8.7 points in the polling average.Personae randomly assigned to news-based judgement construction produce a larger Democratic margin than retrievers, who are not exposed to news, although uncertainty is substantial.These comparisons show that our enrichment strategy changes synthetic responses in the correct direction, but do not isolate the effects of all components or establish predictive accuracy conclusively.The framework offers a structured approach to studying synthetic survey responses whilst highlighting persistent challenges of leftward bias, uncertainty calibration and benchmarking novel methodologies during an election campaign.

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Publication Details

Journal
PS Political Science & Politics
Published
2026-10-15
DOI
https://doi.org/10.1017/s1049096526103084
Primary Topic
Survey Methodology and Nonresponse
Type
article
Field-Weighted Citation Impact
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article

Polling Without People: Can Silicon Samples of CASM-Inspired LLM Personae Mimic Human Respondents in Pre-Election Polling?

Roberto Cerina, Raymond M Duch, Alexandra Roskam, Danielius Jonaitis et al.
PS Political Science & Politics
Survey Methodology and Nonresponse
article

Polling Without People: Can Silicon Samples of CASM-Inspired LLM Personae Mimic Human Respondents in Pre-Election Polling?

Roberto Cerina, Raymond M Duch, Alexandra Roskam, Danielius Jonaitis, Ava Ali, Brendan Corcoran, BINAM POUDYAL, Shriya Agrawal
article en

Abstract

We introduce a framework for simulating pre-election survey responses with large language model (LLM) synthetic personae.Drawing on the Cognitive Aspects of Survey Methodology (CASM) literature, our approach combines synthetic biographies, salient-event memories and conditional news exposure with a staged cognitive process for answering turnout and candidate-choice questions.We apply the framework to a single weekly wave for the 2026 US House elections and produce national and district estimates using multilevel regression and post-stratification.Relative to a demographicsonly synthetic personae baseline, CASM-inspired enrichment shifts estimates towards Democrats, consistent with the direction suggested by contemporary polling.However, the estimated Democratic margin is 18.7 percentage points, compared with 8.7 points in the polling average.Personae randomly assigned to news-based judgement construction produce a larger Democratic margin than retrievers, who are not exposed to news, although uncertainty is substantial.These comparisons show that our enrichment strategy changes synthetic responses in the correct direction, but do not isolate the effects of all components or establish predictive accuracy conclusively.The framework offers a structured approach to studying synthetic survey responses whilst highlighting persistent challenges of leftward bias, uncertainty calibration and benchmarking novel methodologies during an election campaign.

PS Political Science & Politics
University of Amsterdam (NL)
Openalex Percentile: Top 6%
Survey Methodology and Nonresponse
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