THE NATURE OF POLITICAL DISCOURSE IN MODERN LINGUISTICS

This article provides an in-depth investigation into the nature of political discourse within modern linguistics, focusing specifically on the tripartite nexus of power, ideology, and communicative impact. Grounded in critical discourse analysis, cognitive semantics, and pragmalinguistics, the study explores how political language operates not merely as an informational vehicle, but as an operative mechanism for legitimizing authority, enacting ideological dominance, and shaping public consciousness. The paper analyzes conceptual metaphors, framing, euphemization, syntactic agency masking, and polarization strategies across institutional and digital communication.