Marketing and Psychology: Understanding Customer Behavior with the ABC Approach
Marketing and Psychology: Understanding Customer Behavior with the ABC Approach examines how psychology can inform marketing decisions amid increasing reliance on personalization, behavioral data, ...
Authors
- Lilik Noor Yuliati (ORCID: https://orcid.org/0009-0001-4326-3623)
- Popong Nurhayati (ORCID: https://orcid.org/0009-0003-5665-5671)
- Vivin Zulfa Atina (ORCID: https://orcid.org/0009-0008-9684-7228)
- Megawati Simanjuntak (ORCID: https://orcid.org/0000-0003-1300-0280)
- Novia Indah Lestari (ORCID: https://orcid.org/0000-0003-4674-493X)
Institutions
- Sebelas Maret University (ID)
- IPB University (ID)
Publication Details
- Journal
- Journal of Education for Business
- Published
- 2026-10-14
- DOI
- https://doi.org/10.1080/08832323.2026.2742974
- Primary Topic
- Consumer Behavior and Marketing Influence
- Type
- article
- Field-Weighted Citation Impact
- 0.00