DISCURSIVE NATURE OF VIRTUAL COMMUNICATION: FACTORS SHAPING AN INDIVIDUAL'S PSYCHOLINGUISTIC PORTRAIT IN A SOCIAL NETWORK ENVIRONMENT

This article provides an in-depth scientific investigation into the discursive nature of virtual communication and the determinant factors shaping an individual's psycholinguistic portrait within modern social network environments. Anchored in the theoretical frameworks of psycholinguistics, discourse analysis, pragmatics, and computational linguistics, the study explores how digital interactivity, communicative disinhibition, hypermediality, and network socialization mediate the linguistic manifestation of personality traits. The research models the lexical-semantic, syntactic, graphonemic, and multimodal markers indicative of emotional states, cognitive styles, and communicative intent in network discourse. Furthermore, it examines the integration of corpus-driven sentiment analysis, automated text mining, and natural language processing pipelines in reconstructing robust psycholinguistic profiles from digital textual traces.