Digital Synergy in the Islamic Economy: An Analysis of Cash-Burning Strategies on Online Platforms from an Islamic Perspective

This study aims to analyze cash-burning practices from an Islamic economics perspective by examining their alignment with the principles of maqashid al-shariah. This study employs a qualitative method with a descriptive-normative approach, based on library research of scientific journals, industry reports, and academic publications from 2019 to 2025. This approach was chosen because it is relevant for evaluating modern economic practices based on Islamic legal values and principles. Data analysis was conducted through content analysis and normative-theological evaluation using the maqashid al-shariah framework. Research findings indicate that cash-burning strategies are effective in boosting the adoption of digital services and significantly accelerating user growth. However, this practice also poses risks of price distortion, dependence on venture capital, and potential unfairness toward small businesses. From an Islamic economic perspective, cash-burning is not automatically prohibited, but it is only justified when directed toward creating public benefit, such as financial inclusion, the empowerment of MSMEs, and economic equity.