Can Facebook Ads Prevent Malaria? Two Field Experiments in India
Two field experiments evaluate a nationwide Facebook malaria prevention campaign in India, finding effects concentrated in urban, more advantaged populations.
Authors
- Dante Donati (ORCID: https://orcid.org/0000-0001-9661-7299)
- Víctor Orozco-Olvera (ORCID: https://orcid.org/0000-0002-6178-0173)
- Nandan Rao (ORCID: https://orcid.org/0009-0001-9512-1862)
- Ana María Muñoz Boudet
Institutions
- Universitat Autònoma de Barcelona (ES)
- World Bank (US)
- World Bank Group (US)
- Columbia University (US)
Publication Details
- Journal
- Marketing Science
- Published
- 2026-10-12
- DOI
- https://doi.org/10.1287/mksc.2024.0929
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00