The bigger picture
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This paper identified that the more that organizations use GenAI the stronger their online presence would be. This can be useful for smaller organizations so they can invest for their business performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Publication Details
- Journal
- Strategic Direction
- Published
- 2026-10-12
- DOI
- https://doi.org/10.1108/sd-09-2026-0274
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00