OPPORTUNITIES FOR USING AI IN THE DEVELOPMENT AND OPERATION OF E-COMMERCE WEB APPLICATIONS

Integrating artificial intelligence (AI) with web technologies is one of the most significant areas of development in modern e-commerce systems. AI can substantially improve the processes of designing and building web applications. Modern AI tools can support user interface design, software development and testing, security analysis, and threat detection. This article examines opportunities for using AI in the development of e-commerce web applications and throughout their entire lifecycle, as well as contemporary architectural models, the role of generative AI, and areas of practical application.